Rate Card
Effective January 1, 2026, and held through the calendar year. Rates are net. Frequency rates apply to six or more insertions booked in advance.
The Coverage Journal reaches studio principals, second shooters, editors, coordinators, venue operators, and equipment distributors across the United States and eastern Canada. Circulation is audited annually. Figures below are from the most recent audit and are available in full to any advertiser who requests them.
- Audited circulation
- 18,400 weekly, of which 14,100 are verified trade professionals.
- Thursday Edition
- 11,900 subscribers. Open rate 47.2 percent, audited over the trailing year.
- Reader profile
- 61.4 percent principals or owner-operators. 22.8 percent second shooters and associates. 15.8 percent adjacent trades, chiefly venues and coordination.
| Unit | Dimensions | Open rate | Frequency |
|---|---|---|---|
| Full page | 7.5 × 10 in | $2,400 | $2,040 |
| Half page, horizontal | 7.5 × 4.875 in | $1,450 | $1,230 |
| Quarter page | 3.625 × 4.875 in | $820 | $700 |
| Masthead strip | 7.5 × 1.5 in | $1,100 | $935 |
| Unit | Format | Open rate | Frequency |
|---|---|---|---|
| Sidebar, primary | 300 × 250 px | $640 / week | $545 / week |
| Sidebar, secondary | 300 × 250 px | $410 / week | $350 / week |
| Article sidebar | 300 × 250 px | $480 / week | $410 / week |
| Thursday Edition, single placement | Text, 40 words | $900 | $765 |
Mechanical requirements
Display copy is accepted as PDF/X-1a at 300 dpi, CMYK, with fonts embedded. Digital placements are text only and are set in the publication's own type. We do not accept third-party ad tags, tracking pixels, or scripts of any kind, and this is not negotiable. Placements are served from our own pages.
Editorial separation
The advertising desk does not report to the masthead and does not see editorial calendars. Advertisers receive no advance notice of coverage and no opportunity to review it. Sponsored material is labeled as sponsored. See ourethics policy, which is published in full and is not a summary.
Terms
Space is reserved on receipt of a signed insertion order. Cancellations are accepted to the Tuesday preceding publication. Position is not guaranteed except where a position charge has been paid, and the desk will say plainly which positions it can actually guarantee, which is fewer than an advertiser might expect.
Contact
Insertion orders and rate inquiries to advertising@thecoveragejournal.com. Classified notices are handled separately and are described on theclassifieds page.